11month10The case of "Little Red Book's trademark registration of Old Red Book was rejected" appeared on Sina Weibo's hot search list on Sunday, attracting wide attention. Why register for "Old Red Book" when it is clearly "Little Red Book"? Originally, public information shows, recently, little Red book Technology Co., LTD. (hereinafter referred to as little Red book company) submitted an application for registration of the "old red book" trademark status change to reject the review, the trademark international classification for the first9Class.

       In view of this incident, the author logged in China trademark website and searched the related trademarks. Search results show that Little Red Book company submitted2An application for registration of the trademark "LaoHongshu",2The date of application for the trademark is2021years6month8Day. Among them, applications for registration at No9Class "downloadable computer application software" and other goods or services56775967"Old Red Book" trademark, currently, its status is rejected for review (see below for details)2). While the other application was registered at No38The trademark of "Old Red Book" on goods or services such as "broadcast programs through the Internet" is No56771432Trademark, is currently in the state of preliminary examination announcement.

        Ringser's view:The Little Red Book company's application for the "Old Red Book" trademark reflects the company's growing trademark awareness, preventing others from registering relevant trademarks and skirting the issue. In recent years, it is not uncommon for enterprises to carry out trademark layout in advance and apply for registration of a large number of related trademarks. Such as Alibaba, Xiaomi, Laoganma and other well-known enterprises have built a "trademark moat". Alibaba has registered trademarks such as "Mama Ali", "Grandpa Ali" and "Grandma Ali". Xiaomi not only has "Mi" and "Red rice" trademarks related to its products, but also has registered trademarks such as "blue rice", "purple rice" and "black rice". The Laoganma company is also registered100A number of trademarks related to "Lao Gan Ma", including "Lao Gan daddy", "Lao auntie", "Lao Qian Ma" and so on. When an enterprise achieves a certain scale and its trademark has a certain popularity, it should consider carrying out trademark layout in advance like the above companies. For more information about the trademark, please contact Lianze Consultant.

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